Membership & loyalty for independent veterinary practices

The membership-driven practice wins every time.

Since 2011 we've helped clinics convert fee‑for‑service clients into loyal members — protecting price points, lifting visitation, and building recurring revenue. Here's the proof.

See the case studies Book a discovery call →
SINCE 2011 / 6 PROVEN PRACTICES / 4,000+ MEMBERS
Perrin 410 · 2013–2017
+175%
total revenue growth over five years
$610K
2013 revenue
$1.70M
2017 revenue
Why it works

Three shifts that changed the economics of every practice we touched

01

Membership

Convert 20–80% of your client base from fee‑for‑service to membership — the single biggest lever on retention and lifetime value.

02

Rewards, not discounts

Discounts are cheap and buy no loyalty. Rewards protect price points, guarantee future visits, and are a mathematical guarantee to lift profitability.

03

Recurring revenue

Clients paying every month, in advance, for veterinary care — a recurring‑revenue model the industry has barely tapped.

By the numbers

Real results from real clinics — measured over years, not months

175%
peak 5‑year revenue growth (Perrin 410)
$407K
membership sales, one practice, 5 years
+$175K
first‑year revenue lift (Pacific Park)
4,000+
members and growing at a single clinic
Case studies

See real results from clinics like yours

Studies below span the V1 structure and software, 2012–2020. Increased net profit, visitation, and annual spend per client — verified over multiple years.

01 Arnold Pet Station Still a client today
+30%
increase in client spending in year one

In their first year (2017), Arnold Pet Station brought in $33,060 in membership revenue from 356 memberships sold. Those members then accounted for $360,121 in total practice revenue over the period.

View full study →
The membership multiplier
$33K
membership rev
→
$360K
practice rev
356
memberships yr 1
10.9×
revenue multiple
02 Perrin 410 Program start · Apr 2013
$610K → $1.70M
Total revenue over five years — a 175% surge.
  • Revenue grew from $610,762 (2013) to $1,699,251 (2017)
  • Membership sales rose from $55,753 to $87,290
  • $407,000+ in cumulative membership sales
View full study →
Total revenue by year$M
0.61
'13
1.08
'14
1.48
'15
1.54
'16
1.70
'17
Total payments$M / yr
0.85
Yr 1
0.95
Yr 2
1.09
Yr 3
03 Foothill Animal Hospital First RVS client · 2011
+35%
average annual spending per client, years 1–3.
  • Total payments up 28% ($854K → $1.09M)
  • Avg spend per client $532 → $721
  • Patient visits grew 27% over three years
▸ Watch video testimonial
04 Bressi Ranch Pet Hospital
Carlsbad, CA · partnership since Aug 2015
33,548
client visits (up from 25,829)
$158
avg transaction (up from $138)
05 Otay Pet Vets
Chula Vista, CA · partnership since Jun 2013
4,764
retained clients (up from 3,956)
24,413
annual visits (up from 16,791)
06 Pacific Park Animal Hospital
2016–2019 · 506 members · $95/yr program
+$175K
in total revenue within the first year, directly attributed to the membership program. Program ended in 2019 upon sale to Banfield.
▸ Watch video testimonial
+15%
net sales
+22%
visits per client
+25%
canine visits
1%
of sales donated to charity
Read the full case studies, with complete data →
In their words

What clinic owners said

"Rethink transformed our practice — client visits are up and spending has surged. Best of all, it was easy to implement, with results showing up immediately. A game‑changer for any veterinary clinic."

DA
Dee Allen, CVPM
Foothill & Pacific Park Animal Hospital

"No more discounting. 4,000+ members and growing. We've never looked back after switching."

DA
Debbie Anderson
Owner, Otay Pet Vets · Chula Vista
Featured in DVM 360 AAHA Trends Magazine
Let's talk

Curious whether membership would work for your practice?

Book a discovery call — 15–30 minutes, a software demo, and honest answers to all your questions. No pressure.

Book discovery call → Email us